Digital marketing has become increasingly important in business. A true lever of performance, it guarantees the promotion of your brand and the optimization of your reputation.
Definition and challenges of digital marketing
Also called e-marketing or digital marketing, digital marketing brings together all the marketing practices used on digital media and channels. In general, it is likened to anything that comes close or far to the Internet: we are talking about web marketing or cybermarketing. With time and technology advances, however, its scope of intervention has expanded. Today, other media are also popular, including mobile apps and video games. With each new trend, marketers are forced to review their working methods. It, therefore, seems difficult to give an exhaustive list of the various areas on which digital marketing is based.
In an environment where digitalization has moved to the next level, e-marketing has become an essential means of communication. Today more than ever, companies need to heal their e-reputation and establish a permanent interaction with their customers if they want to have a place in this new digital age. Soon, almost all consumers will only use digital channels to shop. Without resorting to digital marketing, a company is simply doomed to fail.