The web analysis
Also called web analytics, this discipline involves analyzing the behavior of your audience on your site in order to detect areas for improvement or change. To do this, you must, among other things, determine the time spent by each user, the interface they use and the bounce rate.
This term refers to forms of digital advertising that mainly use a graphic or video elements. Formerly known as online advertising, the display includes banners, pavers, and dressings.
Digital marketing in constant evolution
Over the years, the methods practiced in digital marketing have diversified. Today, we talk about brand content, marketing automation, Inbound Marketing, etc. More and more practices have gained their independence while others are emerging. To deal with this, there are no 36 solutions, you have to adapt to the existing environment and constantly innovate by anticipating technological changes and consumer behaviors.