What is digital marketing?

What are the methods used in e-marketing?
To maximize your chances of achieving your goals, the idea is to adopt a strategy that uses multiple digital channels. Among the many methods prescribed, the main ones are:


This practice brings together all practices to improve natural referencing on Google and other search engines. It’s all about optimizing your content so that it’s relevant to Internet users and search engines. In addition to content, your site must have a thematic silo architecture with a coherent internal link structure. Finally, popularity is also a very important factor that requires getting external links from qualitative sites.

The Sea

The SEA, also called paid search, refers primarily to marketing techniques that can benefit from the activity of search engine information. In practice, you buy keywords to advertise online through Adwords


An acronym for Social Media Optimization, the SMO refers to all techniques and actions designed to raise awareness on social media. In the exercise of this discipline, you use the different social networks to reach your targets. Be sure to deliver quality content to create engagement for your customers and prospects.


This practice remains an effective means of communication to contact your prospects. However, be careful not to send untimely emails that often annoy your recipients and could damage your reputation.

2 thoughts on “What is digital marketing?”

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